In addition, Dakota Communications assisted in the facilitation of direct community engagement through events such as open houses, focus groups, grassroots outreach activities like tabling at community events, and hosting studio tours and presentations. These efforts reached more than 3,000 community members, increasing project awareness and ensuring that feedback was incorporated. A key part of the outreach also involved a social media strategy focused on storytelling, highlighting TVC’s rich 70-year history, its employees, and the iconic shows produced at the facility. Facebook and Instagram were used to share these stories, resulting in a reach of 1.9 million on Facebook and over 67,000 on Instagram.

The team also developed a variety of collateral materials, including FAQs, brochures, mailers, and digital content, to educate and inform stakeholders about the project and its benefits. This was complemented by a robust direct mail campaign that reached over 100,000 households in the community. Additionally, Dakota Communications handled a broad range of strategic communications tasks, including drafting press releases, statements, talking points, and newspaper ads to ensure a clear and consistent message. Furthermore, the team worked with local businesses to create videos showcasing their longstanding presence in the community and their positive experiences working with TVC, which were shared on the project’s website and social media channels to illustrate the economic benefits of the modernization.